Sody App Privacy Policy

Last Updated: April 13, 2026

1. Introduction

Sody App Pte. Ltd. ("Sody," "we," "us," or "our") is committed to protecting the privacy of our users ("users," "you," or "your"). Sody operates a platform that connects consumers with beauty and wellness salons and professionals. This platform includes:

  • Sody App: The mobile application for consumers to browse, book, and pay for salon services.
  • Sody Partner: The mobile application for salons and professionals to manage their business, bookings, and customer interactions.
  • Our website: sody.app and any related services.

These are collectively referred to as the ("Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Platform. It also describes your choices regarding use, access, and correction of your personal information.

This Privacy Policy complies with the Personal Data Protection Act 2012 of Singapore (PDPA) and other applicable data protection laws.

By creating an account and using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. We obtain this consent from you at the point of account creation and through specific in-app permissions for features like location services. If you do not agree with this Privacy Policy, please do not use the Platform.

2. Information We Collect

We collect the following types of information:

2.1 Information You Provide Directly:

  • Account Information: When you create an account (either as a Consumer or a Salon), we collect your name, email address, and password. You may also choose to provide additional information, such as your phone number, profile picture, date of birth, and gender. Salons are required to provide additional information, including business name, UEN (or legal name), business address, and bank account details.
  • Booking and Quote Information: When you make a booking or submit a request via Sody Express, we collect information about the requested service, date, time, reference images, location preferences, and any special requests.
  • Package, Credit, and Loyalty Program Information: When a Salon uses Sody Partner features such as Packages, Credits, Stamp Cards, Rewards, or similar loyalty tools, we collect and process information related to those features. This may include offering details, pricing, bonus value, validity periods, booking-validity settings, balances, session counts, redemption rules, holder and approval records, purchase history, redemption and expiry history, related communications, and any images, videos, or text submitted in connection with those offerings.
  • Salon Information (Sody Partner): Salons provide information about their services, pricing, availability, cancellation policies, and business details.
  • Salon's Client Data (Sody Partner): If you are a Salon using Sody Partner to manage your own bookings, you may choose to upload or input data about your clients (e.g., names, phone numbers, appointment notes). You retain ownership of this data. Sody processes this data solely to provide the management software features to you. You represent that you have obtained all necessary consents from your clients to input their information into the Platform.
  • User Content: We collect any content you submit to the Platform, including reviews, ratings, photos, videos, and communications through the in-app chat.
  • Communications: When you contact us (e.g., via email, in-app chat, or customer support), we collect the content of your communications.
  • Language and Translation Preferences: We collect and store your selected app language and, where available, your default translation settings for chat or similar messaging features. When translation features are used, the Platform may process chat messages, booking notes, and similar text to translate content for display, composition, or review.
  • Payment Information: We collect transaction details for Bookings, salon-created Package purchases, Explorer Voucher purchases, and Sody Partner subscriptions, including date, time, amount, status, and the last four digits of your payment method identifier. We also collect and store information related to your PayNow account or other payment methods as needed to facilitate transactions and approval workflows. While we use third-party payment processors and do not store full credit card details on our servers, we associate your payment credential tokens (e.g., recurring billing IDs) with your account.
  • Referral Information: If you participate in our Referral Program, we collect data linking your account to the users you refer (or who referred you) to track rewards and validate eligibility.
  • Sensitive Information (Optional): If you choose to provide us with sensitive personal information, such as health conditions or allergies, when booking an appointment or communicating with a Salon, we will only use this information to facilitate the provision of the requested services and will handle it with extra care as required by applicable law. You are not required to provide us with sensitive information.

2.2 Information Collected Automatically:

  • Usage Data: We collect information about how you use the Platform, including the features you use, pages you visit, Salons you view, searches you conduct, and booking activity.
  • Device Information: We collect information about the device you use to access the Platform, including the device type, operating system, unique device identifiers (e.g., device ID), IP address, and mobile network information.
  • Localization Information: We may detect your device or browser locale, language, and regional settings so that we can display the Platform in a supported language and improve localization, formatting, and translation-related experiences.
  • Location Information: With your consent, we collect precise location information from your device using GPS, Wi-Fi, and other location technologies. You can enable or disable location services through your device settings. We use this information to provide location-based features, such as finding nearby Salons. Even without precise location, we may infer coarse location (e.g., city) from your IP address.
  • Log Data: Our servers automatically record information ("log data") created by your use of the Platform. This may include your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data.
  • Cookies and Similar Technologies: We use cookies and similar technologies (e.g., web beacons, pixels, SDKs) to collect information about your activity, browser, and device. Cookies are small text files stored on your device. We use them for authentication, remembering user preferences, personalizing content, and analyzing usage. You can control cookies through your browser settings, but disabling them may affect the functionality of the Platform.
  • Calendar Data (Sody Partner - with consent): If a Salon chooses to use the calendar synchronization feature in Sody Partner, we will access their calendar data to facilitate booking management. This access is only with the Salon's explicit consent, and the data is used solely for this purpose.

2.3 Information from Third Parties:

  • Social Media Login: If you choose to sign up or log in using a third-party account (e.g., Google, Facebook, or Apple), we receive an authentication token and specific profile information permitted by that platform, such as your name, email address, profile picture, and user ID.
  • Third-Party Partners: We may receive information about you from third-party partners, such as marketing partners or data analytics providers. This information is used to improve our services and personalize your experience.

3. How We Use Your Information

We use your information for the following purposes:

  • Providing and Managing the Platform: To operate, maintain, and improve the Platform, including providing customer support, processing bookings and quote requests (Sody Express), facilitating payments for services, salon-created Packages, Credits, and paid features (Explorer Voucher), supporting Stamp Cards and Reward workflows, enabling localization and translation settings, and developing new features.
  • Personalization: To personalize your experience on the Platform, such as recommending Salons, services, or content based on your preferences and past activity.
  • Communication: To communicate with you about your account, bookings, updates to the Platform, and other service-related matters. We may also send you marketing communications (with your consent where required by law), which you can opt out of at any time.
  • Localization and Translation: To present the Platform in your selected or detected language, remember your language preferences, download or manage supported translation resources on your device where applicable, and translate chat messages, booking notes, and similar text for convenience.
  • Analytics, Research, and Model Training: To analyze usage trends, understand how users interact with the Platform, and conduct research to improve our services. This includes using User Content, such as photos and descriptions, on an anonymized and aggregated basis to train our machine learning and artificial intelligence models to power features like automatic style detection.
  • Referral Program Administration: To track referrals, verify eligibility, and distribute rewards or vouchers in accordance with our Terms of Service.
  • Security and Fraud Prevention: To protect the security and integrity of the Platform, detect and prevent fraud, and enforce our Terms of Service.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and government requests.
  • Facilitating Salon Operations (Sody Partner): For Salons, we use information to manage bookings, communicate with customers, process payments, administer salon-created Packages and loyalty programs, track redemptions and eligibility, and provide other features of Sody Partner app.

4. How We Share Your Information

We may share your information in the following circumstances:

  • With Salons (for Consumers): When you make a booking, purchase a Package or Credit, join a Stamp Card, or earn or redeem a Reward, we share necessary information with the Salon to facilitate those features, including your name, contact information, booking or transaction details, participation status, approval status, and any special requests.
  • With Consumers (for Salons): We share Salon information with Consumers, including business name, address, services offered, pricing, availability, and reviews.
  • Publicly Visible Information: Any content you voluntarily disclose for public viewing on the Platform, such as reviews, ratings, and photos, becomes available to the public and cannot be removed by you after your account is deleted. We may also syndicate these reviews to search engines or social media to promote the Salon or the Platform.
  • With Third-Party Service Providers: We engage third-party companies and individuals to perform services on our behalf. These include:
    • Payment Processors to facilitate payments and deposits.
    • Cloud Hosting Providers (e.g., AWS, Google Cloud) to store our data.
    • Analytics and Crashlytics Providers (e.g., Google Analytics, Firebase) to help us understand user behavior, monitor app performance, and diagnose crashes. We share data such as device identifiers, usage data, and crash logs for these purposes.
    • Communication and Marketing Service Providers to send emails and notifications.
    These service providers are contractually obligated to protect your information and are restricted to using it solely for the purposes we specify.
  • With Legal Authorities: We may disclose your information to legal authorities if required by law, legal process, or government request, or if we believe it is necessary to protect the rights, property, or safety of Sody, our users, or others.
  • Business Transfers: If Sody is involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
  • With Your Consent: We may share your information with other third parties with your explicit consent.
  • Aggregated or De-identified Data: We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for research, analytics, or other purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including providing the Platform, complying with legal obligations, resolving disputes, and enforcing our agreements. The specific retention period may vary depending on the type of information and the purpose of processing. When your information is no longer needed, we will securely delete or anonymize it.

This may include retaining booking, Package, payment, refund, Credit, Stamp Card, and Reward transaction or redemption records, together with language preference and translation settings records where relevant, for a period reasonably necessary to support salon operations, customer support, dispute handling, fraud prevention, tax, accounting, and other legal or compliance requirements.

Anonymized and Aggregated Data: We may anonymize your personal information so that it can no longer be associated with you. We use this anonymized data for research, analytics, market reporting, and to train our machine learning models. As this information is no longer considered personal data, we may use and retain it indefinitely without further notice to you, even if you delete your account.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, data minimization, and regular security assessments. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Platform is not intended for use by individuals under the age of 18 (or the applicable age of majority in their jurisdiction if higher). We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from someone under 18 without verifiable parental consent, we will take steps to delete it as soon as possible. If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us.

9. Your Rights and Choices

You have certain rights regarding your personal information, subject to applicable law. These rights may include:

  • Access: You have the right to request access to the personal information we hold about you.
  • Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
  • Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., we may need to retain information to comply with legal obligations).
  • Withdrawal of Consent: Where we process your information based on consent, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
  • Data Portability: In some cases, you may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Objection: You may have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
  • Restriction: You may have the right to request that we restrict the processing of your personal information in certain circumstances.

Account Deletion

To delete your Sody account, please send an email to [email protected] from the email address associated with your account with the subject line "Account Deletion Request." We may ask you to verify your identity before processing the request. Once completed, your account will be deactivated and scheduled for deletion, and we will delete or anonymize your personal information except for data we are required to retain to comply with legal, tax, or regulatory obligations. If an in-app delete option is available, you may also use it to initiate deletion.

You can also delete your account directly in the app (Sody App or Sody Partner) without contacting support by going to Settings > Delete Account and following the on-screen confirmation steps.

When you initiate deletion (either in-app or via email):

  • Deleted or anonymized: Account profile information (name, email, phone number, profile photo), authentication identifiers, preferences, saved addresses, and optional sensitive notes you provided to Salons.
  • Retained (for legal/operational reasons): Transactional records (e.g., bookings, invoices, payment and refund logs via PayNow), anti-fraud and security logs, and communications necessary to comply with legal, tax, and regulatory obligations. These are retained only for as long as required by applicable law and then deleted or anonymized.

Google Play account deletion information

For our Google Play store listing, this page:

  • References our app/developer name: Sody App and Sody Partner by Sody App Pte. Ltd., as shown on the store listing.
  • Prominently features deletion steps: Delete directly in-app via Settings > Delete Account or email [email protected] with subject "Account Deletion Request".
  • Specifies data handling: Which data are deleted/anonymized versus retained, and that any retention is limited to what is required under applicable laws and for the minimum necessary period.

To exercise these rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country (such as Singapore, where Sody App Pte. Ltd. is based, or other countries where our service providers or service providers operate). When we transfer your information to other countries, we will take appropriate measures to protect your personal information in accordance with this Privacy Policy and applicable law, including the PDPA. This may include implementing standard contractual clauses or relying on other approved transfer mechanisms.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post any changes on the Platform and update the "Last Updated" date. If the changes are significant, we may provide a more prominent notice (such as by adding a statement to our homepage or sending you a notification). We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after the posting of changes constitutes your acceptance of such changes.

12. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us.

In accordance with the Personal Data Protection Act (PDPA) of Singapore, we have appointed a Data Protection Officer (DPO) who is responsible for ensuring our compliance with the Act. You may contact our DPO at:

Data Protection Officer
Sody App Pte. Ltd.
60 Paya Lebar Road #06-28
Singapore 409051
Email: [email protected]
WhatsApp: +65 8361 4397
Phone: +65 8361 4397